Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World
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(Case Code: ITSY054) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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ITSY054 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Information and Communications Technology |
Case Length |
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14 Pages |
Period |
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1997-2006 |
Pub Date |
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2006 |
Teaching Note |
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Not Available |
Organization |
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Grameen Bank,
Grameen Telecom, Grameen Phone |
Industry |
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Telecom and Broadband |
Countries
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Bangladesh |
Abstract:
The case discusses the Village phone project from Grameen
Phone which changed the lives of millions of poor in Bangladesh by providing
them mobile communication facilities. Grameen Phone, in association with Grameen
Bank and Grameen Telecom had established a unique business proposition for the
rural consumers in Bangladesh.
Grameen Telecom explored the villages where mobile services could be provided
and in association with the local branch of Grameen Bank, encouraged and
educated credit worthy members to become village phone operators (VPOs).
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The VPOs were given unsecured loans from Grameen Bank to purchase and operate mobile phones. Grameen Telecom bought a cellular phone subscription on the behalf of the members and provided connection, required hardware and the training about the use of mobile phone. The VPOs collected revenues from the users, who used the phone for making and receiving calls. The VPOs repaid the loan from the income they obtained through the phone. The case gives a detailed overview on the Village Phone project and examines the benefits reaped by the project's stakeholders.
Issues:
» Understand the operations of the Grameen Phone project.
» Evaluate the support required for the use of technology in development
projects in rural areas.
» Examine the benefits of information and communications technologies (ICTs) for
rural masses.
» Analyze the viability of private sector investment in projects like Grameen
Phone in under-developed countries.
Contents:
Keywords:
Grameen Bank, Grameen Telecom, Grameen Phone, IT Projects,
ICTs for Poor, Digital Divide, Village Phone Operator, Global System for Mobile
Communication (GSM), Microfinance Schemes, Voice over Internet Protocol,
Millennium Development Goals
Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the
World
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